Revenue-Focused
Marketing Executive

Leoforce, Remote

Recruited to build the company's first integrated marketing organization, assuming responsibility for brand, demand generation, CRM, paid media, content, marketing operations, and marketing P&L.

• Led a company-wide brand repositioning initiative, aligning marketing, sales, and customer-facing teams around a unified market narrative.
• Built and scaled the marketing team by 67%, establishing operational processes, performance frameworks, and cross-functional alignment to support growth objectives.
• Overhauled marketing attribution, paid media tracking, and reporting infrastructure, enabling closed-loop measurement and improved visibility into marketing's contribution to revenue.
• Led a CRM transformation that enabled multichannel engagement, behavioral targeting, and more sophisticated lifecycle marketing capabilities.
• Championed the adoption of generative AI and workflow automation across the marketing organization, embedding AI into research, content development, campaign planning, and operational processes to improve efficiency and productivity.
• Partnered with sales, operations, and technical leadership to modernize marketing infrastructure and improve alignment between marketing performance and revenue outcomes.
• Developed ICP and audience segmentation strategies that improved lead quality and strengthened alignment between marketing and sales.

TAMA, San Francisco, CA

Led marketing strategy and go-to-market initiatives for a fast-growing influencer marketing platform, driving brand awareness, customer acquisition, and platform adoption.

• Developed the company's positioning, messaging architecture, and content strategy, establishing a differentiated market presence within the creator economy.
• Built and managed a distributed team of 12+ marketers, freelancers, and agency partners across content, paid media, SEO/SEM, social media, and creative disciplines.
• Partnered with executive leadership, sales, and product teams to align marketing strategy with business growth objectives and customer acquisition priorities.
• Directed integrated demand generation and engagement programs across email, content marketing, influencer partnerships, paid media, and social channels.
• Established scalable marketing processes, vendor relationships, and operational frameworks to support business growth and improve operational efficiency.
• Created and launched the company's core digital marketing assets, campaign infrastructure, and customer engagement programs.

Monster Worldwide (Military.com & Fastweb.com), San Francisco, CA

Directed a 15-person integrated marketing organization supporting Military.com and Fastweb, overseeing audience growth, engagement, advertiser solutions, and revenue-generating marketing programs.

• Built and scaled a multi-vertical lead generation business spanning financial services, insurance, education, and military recruitment advertisers, generating more than $14M in annual revenue.
• Developed integrated marketing strategies that connected owned media, CRM, content, paid acquisition, and partner channels to drive customer acquisition and advertiser performance.
• Led cross-functional initiatives across sales, product, editorial, operations, and analytics teams to improve campaign execution, measurement, and revenue optimization.
• Established performance measurement and attribution frameworks that increased visibility into marketing effectiveness and informed investment decisions.
• Expanded audience acquisition programs, adding more than 18,000 new subscribers per month through optimized conversion paths and lifecycle marketing strategies.
• Improved customer engagement through CRM and content modernization initiatives that increased email performance and strengthened audience retention.
• Managed agency and technology partnerships while introducing process improvements that increased team productivity and operational efficiency.

Self-Employed, Sunnyvale, CA

Delivered marketing consulting services including email campaigns, paid media, content, and SEO.

• Increased client web traffic by 25% and revenue by 50% through SEO optimization.
• Boosted affiliate revenue 42% in six months via integrated email and advertising campaigns.

Mode Media, Brisbane, CA

Led global expansion and digital marketing across Europe, APAC, and North America, spending a decade building international infrastructure and revenue at one of the web's largest content networks.

• International division accounted for 40% of total company revenue under this role's oversight.
• Scaled the US Hispanic ad network to 150+ publishers and 3.5M+ monthly unique visitors.
• Owned comScore strategy across 4 continents, including audience measurement and reporting that supported advertiser relationships.
• Launched and managed content, SEO/SEM, and display strategies across multiple international markets simultaneously.