Revenue-Focused
Marketing Executive

Leoforce, Remote

Hired to build a real marketing function from the ground up. Own the full marketing P&L across brand, demand generation, CRM, paid media, content, and a team of five.

• Repositioned the brand and led a company-wide messaging rollout in Q4 2023, aligning sales, product, and customer success around a single narrative for the first time.
• Completed a 60-day CRM migration that enabled multichannel behavioral targeting across email and SMS, something the company didn't previously have.
• Rebuilt paid media tracking and closed-loop attribution from scratch, giving leadership accurate pipeline visibility and improving ad spend decisions.
• Introduced ICP strategy in close partnership with sales, tightening lead quality and shortening the handoff cycle between marketing and pipeline.
• Grew the marketing team by 67% while maintaining a culture where people actually want to work. Low turnover, high output.
• Launched a weekly LinkedIn newsletter that grew the subscriber base 20% and re-established the brand's voice in its category.

TAMA, San Francisco, CA

Joined as the first dedicated marketing hire to build brand presence and go-to-market infrastructure for a Series A influencer marketing platform entering a crowded space.

• Built the brand strategy and go-to-market playbook from zero, covering positioning, channel strategy, content, and paid acquisition.
• Assembled and managed a 12-person freelance team across PPC, SEO/SEM, and content, coordinating output across time zones with no full in-house team.
• Developed and launched all major digital assets and campaigns, including creator partnership programs and retention-focused email sequences.
• Negotiated vendor and platform contracts, cutting external spend while maintaining campaign output.

Monster Worldwide (Military.com & Fastweb.com), San Francisco, CA

Led a 15-person integrated marketing team across two high-traffic consumer brands serving military families and college students.

• Built and scaled a lead generation program across VA Loans, Insurance, and Military Recruitment that hit $14M in annual revenue, a new line of business for the division.
• Drove a 25% lift in email open rates and 15% improvement in CTR through a full content and template overhaul across both brands.
• Delivered 80% ROI on paid social and reduced reporting labor by 10% through improved tracking infrastructure.
• Added 18,000 net-new email subscribers per month through a redesigned capture strategy and CTA testing program.

Mode Media, Brisbane, CA

Led global expansion and digital marketing across Europe, APAC, and North America, spending a decade building international infrastructure and revenue at one of the web's largest content networks.

• International division accounted for 40% of total company revenue under this role's oversight.
• Scaled the US Hispanic ad network to 150+ publishers and 3.5M+ monthly unique visitors.
• Owned comScore strategy across 4 continents, including audience measurement and reporting that supported advertiser relationships.
• Launched and managed content, SEO/SEM, and display strategies across multiple international markets simultaneously.