Marketing
Executive

Leoforce — Remote

Lead all marketing operations for Leoforce, directing integrated brand and performance strategies that fuel customer acquisition and market presence.

• Redefined brand positioning and led company-wide rollout in Q4 2023, aligning messaging across all customer-facing teams.
• Directed a 60-day CRM migration, enabling multichannel engagement and real-time behavioral targeting across email and SMS.
• Overhauled paid media tracking and lead attribution; introduced systems for closed-loop reporting and ad platform optimization.
• Revived LinkedIn newsletter as a weekly touchpoint, growing subscriber base by 20% and improving engagement rates.
• Increased social media presence by 20% through structured strategy and content cadence.
• Introduced Ideal Customer Profile (ICP) strategy, significantly improving lead quality and alignment with sales.
• Scaled and led a team of 5, growing headcount by 67% and fostering a high-performance, collaborative culture.

TAMA — San Francisco, CA

Oversaw brand marketing and go-to-market initiatives for a growing influencer marketing platform.

• Developed and executed brand, social, email, and content strategy across channels.
• Built and led a freelance marketing team (12+), overseeing PPC, content, SEM/SEO.
• Led vendor negotiations and streamlined procurement processes.
• Created and launched all major digital assets and campaigns, including influencer collaborations and retention programs.

Monster Worldwide (Military.com & Fastweb.com) — San Francisco, CA

Directed a 15-person team overseeing integrated marketing for Military.com and Fastweb.

• Pioneered a lead generation program (VA Loans, Insurance, Military Recruitment) that generated $14M annually.
• Increased email open rates by 25% and CTR by 15% through content and template overhauls.
• Achieved 80% ROI on paid social; implemented tracking improvements that cut labor hours 10%.
• Added 18k new subscribers per month with new email capture strategy and CTAs.

Mode Media — Brisbane, CA

Led global expansion and digital marketing efforts across Europe, APAC, and North America.

• Built and managed comScore strategy across 4 continents.
• Launched and managed content, SEO/SEM, and display ad strategies across multiple international markets.
• Scaled US Hispanic ad network to 150+ publishers and 3.5M+ unique visitors.
• International division contributed 40% of total company revenue.